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The 3% Marketing | We Sell Profits At A Discount | People Based Marketing Using Behavioral Traces & Predictive Marketing

Website Visitor Match Is A Deterministic Method For Resolving Your site's Visitors

What Is Identity Resolution Of A Site Visitor

 

A method of resolving the identity of your website visitors to put you in permanent control of your “first-party data.” It sounds simple, but the process is incredibly complex. Think of it this way…

Every website you interact with (Facebook, Google, Amazon, etc.) assigns an identifier to you. A “code” so they know who you are when you come back.

 

What Site Visitor Match Does

What a site visitor match creates is a list of your website visitors that you own and control forever within your own private data-management platform. These are not cookies and therefore are not subject to expiration or the whims of targeting/ad platforms. They are portable, meaning that you can use these lists to build marketing campaigns on all major online ad platforms, no matter where the visitor came from, including visitors from organic traffic, SEO, content marketing, online ad buys, affiliate traffic, cross-marketing, email campaigns or offline promotions. These lists can also be used in offline campaigns (see more on this below).

 

How we do it

When a visitor lands on your website, our technology is able to match that visitor with information we have in our consumer database. This allows us to resolve the identity of that visitor and place them on a list that is unique to you. This list is permanent, portable and owned and controlled by you.

 

Why Identity Resolution of your Website Visitors

➔ Advantage: Right now, website visitors who take no action on your site are lost to you. You can re-target those visitors, but only using a third-party’s pixel and only within their walled garden -- Google on Google’s inventory, Facebook on their inventory, and the same on all other major ad platforms. With our visitor match, you own the audience. Not a third-party. And the audience is permanent. Because thanks to identity resolution, you aren’t targeting an expiring cookie, you’re targeting a person.

◆ Benefit: Total and permanent control of your first-party data means that you can become platform-agnostic. It allows you to run true omnichannel marketing campaigns and to beat the problem of relying on a powerful supplier to generate leads and sales. It also opens up the ability to use email, direct mail or outbound phone calls (and soon addressable TV and radio) to reach your site’s visitors on your terms and in your time-frame.

Feature: First-Party Data Management Platform

Advantage: Under the current system, you don’t have access to the data you generate without relying on a powerful supplier such as Facebook or Google to allow access to it from within their platform. The 3% visitor match allows you to manage & use all of your first-party data in one place, regardless of the platform it originated from.

 Benefit: Because you now control your data, it can be used in ways that were previously impossible. This gives you a permanent audience under your management that can be used on any platform and at any time, forever.

 

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